Create Direct wins the “Excellence in Incentives & Recognition” award at the 2025 IMA Europe Awards

The award recognizes the performance of a complex loyalty and reward program developed by Create Direct for an international brand. The platform, active across Central and Eastern Europe, aims to boost engagement and performance through structured, personalized mechanisms that provide real value in participants’ daily professional activities.

“We’ve managed to integrate all the key mechanisms that define a modern B2B loyalty program into a single platform: dynamic segmentation based on each participant’s real potential, behavior-based and results-driven personalized campaigns, relevant rewards (ranging from tools and services, to cars for top performers), and practical daily-use tools such as offer generators, digital warranties, or technical training. We’ve built a complete ecosystem that gives participants real support in their activity and transforms loyalty into an active partnership based on performance and value,” said Cosmin Lăcătușu, Managing Director of Create Direct & VouchersDepot.com.

Recognized excellence in loyalty and rewards

In addition to the trophy won, Create Direct was nominated in four other categories at the IMA Europe Awards 2025, for projects developed in partnership with international brands such as Michelin, ADAMA, and REHAU:

1. Excellence in Innovation & Technology
2. Excellence in Loyalty & Engagement
3. Excellence in Merchandise in an Incentive Program
4. Excellence in Gift Cards – VouchersDepot.com

This recognition from IMA Europe Awards comes shortly after Create Direct received two Bronze awards at the IDN Awards 2025, for IncentEve.com and the same loyalty program celebrated in London.

Building scalable and award-winning loyalty solutions

Create Direct continues to develop scalable, Europe-wide competitive and award-winning loyalty and reward solutions through its own platforms:

• Rewardiful.com, a multi-awarded SaaS platform that enables companies to launch incentive and reward programs in just a few days;
• IncentEve.com, a dedicated employee recognition solution;
• VouchersDepot.com, a digital gift card platform used for flexible benefits and corporate rewards.

International recognition confirms that we are the right partner for companies seeking more than just a campaign, but also results, engagement, and loyal customers.
We turn your business objectives into programs that inspire, motivate, and reward performance.

Get in touch and let’s get started.