The award recognizes the performance of a complex loyalty and reward program developed by Create Direct for an international brand. The platform, active across Central and Eastern Europe, aims to boost engagement and performance through structured, personalized mechanisms that provide real value in participants’ daily professional activities.
“We’ve managed to integrate all the key mechanisms that define a modern B2B loyalty program into a single platform: dynamic segmentation based on each participant’s real potential, behavior-based and results-driven personalized campaigns, relevant rewards (ranging from tools and services, to cars for top performers), and practical daily-use tools such as offer generators, digital warranties, or technical training. We’ve built a complete ecosystem that gives participants real support in their activity and transforms loyalty into an active partnership based on performance and value,” said Cosmin Lăcătușu, Managing Director of Create Direct & VouchersDepot.com.
In addition to the trophy won, Create Direct was nominated in four other categories at the IMA Europe Awards 2025, for projects developed in partnership with international brands such as Michelin, ADAMA, and REHAU:
This recognition from IMA Europe Awards comes shortly after Create Direct received two Bronze awards at the IDN Awards 2025, for IncentEve.com and the same loyalty program celebrated in London.
Create Direct continues to develop scalable, Europe-wide competitive and award-winning loyalty and reward solutions through its own platforms:
International recognition confirms that we are the right partner for companies seeking more than just a campaign, but also results, engagement, and loyal customers.
We turn your business objectives into programs that inspire, motivate, and reward performance.
This Christmas, reward your employees and business partners through fast and creative campaigns with the help of Rewardiful.com Xmas.
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Motivează și recompensează performanța vânzărilor cu Rewardiful.com.
Rewardiful.com este soluția Saas (Software-as-a-Service) all-in-one pentru programe de loialitate B2B. Companiile interesate să crească vânzările și să consolideze relațiile cu distribuitorii, furnizorii, revânzătorii și forța de vânzări pot crea campanii de loialitate personalizate, în maxim 24 de ore, cu Rewardiful.com.
2024-10-17 12:14:03
Create Direct has been internationally recognized for excellence in loyalty and rewards programs, being nominated multiple times at the 2024 Incentive Awards. Additionally, at the IDN Awards (InterDirect Network), the agency won 4 prestigious awards.
2024-10-22 12:13:08
Create Direct, specialized in loyalty, incentive, and reward programs, was honored with the “Excellence in Incentives & Recognition” award at the IMA Europe Awards 2025 gala, held on October 2nd at Church House, Westminster, London.
2025-10-22 12:26:33