Create Direct: Multiple Nominations at the 2024 Incentive Awards in London and Winner of 4 Awards at the IDN Awards, Amsterdam

Create Direct has been internationally recognized for excellence in loyalty and rewards programs, being nominated multiple times at the 2024 Incentive Awards. Additionally, at the IDN Awards (InterDirect Network), the agency won 4 prestigious awards.

Create Direct received two significant awards at the IDN Awards for the ADAMA Cash Plus cashback and rewards program: Gold for Best Loyalty Campaign and Bronze for Best Customer Strategy.

“ADAMA Cash Plus is an ambitious project targeting farmers, through which the client wanted to provide a simplified and intuitive experience, even behind complex loyalty and rewards mechanics,” said Mirela Iordache, Project Manager at Create Direct. “By integrating advanced technologies such as payment flow automation and using WhatsApp for submitting proof of purchase, we have created a flexible, user-friendly, and valuable program for farmers. The success of this program confirms our ability to innovate and provide effective solutions in the field of incentive marketing.”

For IncentEve.com, the B2B employee rewards solution, the agency was honored at the IDN Awards with Gold in the Best Use of Automation category and Silver for Best Loyalty Campaign.

Cosmin Lăcătușu, Executive Director at Create Direct, stated: “IncentEve is the all-in-one solution for employees, HR, and companies. IncentEve completely transforms the way companies motivate their employees. It is the only employee recognition platform in Romania where employees can show appreciation for their colleagues through peer-to-peer rewards. With the flexibility of personalized budgets and a diverse benefits catalog, our platform facilitates closer collaboration between colleagues and simplifies the distribution and management of benefits by HR. In just a few days, companies can implement an effective recognition program tailored to their needs, thereby supporting a more united and productive team.”

At the 2024 Incentive Awards, the agency was nominated for the following programs:

ADAMA Cash Plus: The first loyalty program designed for farmers in Romania, which integrates AI technologies.

• Nomination: Best Recognition & Reward Programme – Agency, Best Sales Incentive Programme.

IncentEve.com: The only employee recognition platform in Romania where employees receive both a personal budget and a special budget to show appreciation for their colleagues.

• Nomination: Best Recognition & Reward Programme – Agency.

CLUB PRO by Michelin and WHOLESALE CLUB PRO by Michelin: International cashback solutions, multi-country and multi-currency, active simultaneously in 10 countries. The programs are aimed at professional tire users who are rewarded with cashback on their purchase of Michelin tires.

• Nomination: Best Sales Incentive Programme.

Rewards Direct: A complete, customizable rewards management solution.

• Nomination: Best Technology Provider.

Rewardiful.com: The solution proposed by Create Direct for the development and management of trade campaigns, rewards, and loyalty programs. With Rewardiful.com, campaigns become active within 24 hours, offering a significant competitive advantage in time to market, even for those without advanced technical knowledge.

• Nomination: Best Technology Provider.

Additionally, Create Direct was recognized for its overall activity with a nomination in the Best Use of Technology in a Programme category.

The Create Direct team is proud of the awards and recognition obtained and aims to continue evolving through equally ambitious projects, maintaining its commitment to innovate and provide solutions that exceed client expectations.

Create Direct is the leader in the Romanian market for incentive marketing solutions and specializes in developing business solutions for B2B and B2C rewards and loyalty campaigns, trade campaigns, sell-out, lead generation, performance marketing, and GDPR marketing compliance.

About the Incentive Awards: The Incentive Awards, part of IMA Europe, the European division of the USA Incentive Marketing Association, is an organization whose purpose is to support and develop the benefits that incentive marketing offers to various organizations in Europe.

About the InterDirect Network: The InterDirect Network is an international network of independent agencies specializing in direct and digital marketing. The organization's goal is to provide members with opportunities to collaborate and share information and resources that can benefit clients. The latest InterDirect Network events have taken place in Amsterdam, Milan, and Vienna. Create Direct has been the exclusive member for Romania of the InterDirect Network since 2008.